Elizabeth Arden partnered with Rulo to reach U.S. consumers with privacy-compliant segments and drive conversions for its Ceramide Capsule product line campaign.


Rulo helped Elizabeth Arden learn its audience by tapping into proprietary consumer intelligence and leveraging a two-way dialogue with CivicScience poll respondents. 

Built on its seed audience, Rulo developed unique and high-value custom segments with consumers who self-identified with the target behaviors, demographics and product preferences.

In market

Favorable to competitor brands

Real-time Results

Rulo’s full-service Insights Media Network seamlessly activated the segments in real-time across premium, brand safe display environments, outperforming legacy third party data.

+80% CTR

+62% CVR

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