Objective
Elizabeth Arden partnered with Rulo to reach U.S. consumers with privacy-compliant segments and drive conversions for its Ceramide Capsule product line campaign.
Strategy
Rulo helped Elizabeth Arden learn its audience by tapping into proprietary consumer intelligence and leveraging a two-way dialogue with CivicScience poll respondents.
Built on its seed audience, Rulo developed unique and high-value custom segments with consumers who self-identified with the target behaviors, demographics and product preferences.
In market
Favorable to competitor brands
Real-time Results
Rulo’s full-service Insights Media Network seamlessly activated the segments in real-time across premium, brand safe display environments, outperforming legacy third party data.
+80% CTR
+62% CVR
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